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Rating:Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
read moreA digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated Internet technology. The digital marketing engineer executes, or advises on the execution of, the company's digital strategy. He or she may be either part of the senior marketing management team or operating as a consultant.
read moreThe Digital Marketing Institute is a higher education body in the Republic of Ireland offering further education in the field of digital marketing. The Digital Marketing Institute was founded in 2008 by Ian Dodson and Anthony Quigley, offering educational programmes to students in Ireland.
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